By: Global Markets News Network (In Collaboration with Beyond Oil)
Beyond Oil Ltd. (CSE: BOIL) (OTCQB: BEOLF), an innovative food-tech company specializing in sustainable frying oil solutions, has marked a significant milestone in its global expansion efforts. The company recently announced that it has secured a 16-ton order from an Eastern European franchisee affiliated with one of the largest fast-food chains in the world. This order, which follows a successful pilot program, signals Beyond Oil’s growing traction in international markets and reinforces its strategy to scale operations beyond its primary hubs.
Strategic Expansion into Eastern Europe
The 16-ton order highlights Beyond Oil’s commitment to penetrating larger, more populous markets, an approach aimed at rapidly increasing its market presence and accelerating growth. CEO Jonathan Or stated, “Our team has heard loud and clear from our shareholders and other stakeholders that Beyond Oil needs to penetrate the restaurant markets in larger, more populated countries across the world in order to gain a more significant market presence and grow our company in a much faster and more significant manner.”
This strategy of leveraging successful pilot programs conducted near Beyond Oil’s R&D hub in Israel has proven effective in building credibility. By showcasing tangible, data-driven results to franchise groups connected to international chains, Beyond Oil can foster trust and secure significant follow-on orders. The Eastern European order exemplifies this strategy in action, marking a critical step in the company’s global growth plan.
Capitalizing on the Industrial Frying Market
While Beyond Oil has gained momentum in the food service sector, its ambitions stretch further—toward the lucrative industrial frying market. According to the company, the total addressable market (TAM) for the restaurant sector is estimated at $45 billion globally. Moreover, according to the company, the industrial frying sector represents an even more substantial opportunity, with an estimated TAM of $700 billion. Beyond Oil’s technology, which extends oil life by removing harmful compounds such as free fatty acids (FFAs), trans fats, and acrylamide, positions the company as a formidable player in this space.
The company has already completed successful Proofs of Concept (POCs) with major fried food manufacturers in both the USA and Canada. These POCs are essential steps toward achieving full-scale commercialization in the industrial sector. Partnering with West Coast Reduction Ltd. (WCRL), a leading collector and recycler of used cooking oil in Western Canada, Beyond Oil aims to expand its reach and establish itself as a reliable supplier. WCRL’s existing infrastructure, including its ReduxTM program for used oil collection, provides a strong platform for Beyond Oil’s entry into the industrial frying space.
North American Partnership and Commercialization Efforts
The strategic relationship between Beyond Oil and WCRL, formalized in January 2024, has been pivotal for Beyond Oil’s North American presence. WCRL serves as the exclusive distributor for the food service and industrial frying sectors in Canada and a non-exclusive distributor in Washington State. Since receiving its first container of Beyond Oil’s product in spring 2024, WCRL has conducted numerous demonstrations and pilot programs, securing supply agreements with several restaurant groups and chains in Western Canada.
“West Coast Reduction remains deeply committed to the principle of ‘Nothing Left Behind’ for everything we do,” said Barry Glotman, CEO of WCRL. “After spending the past several months conducting pilot programs and initial sales of the Beyond Oil product, we are impressed by the results, including healthier fried food, improved food quality, increased safety in the cooking process, and a notable reduction in carbon footprint.”
With these promising outcomes, WCRL plans to accelerate the roll-out of Beyond Oil’s product, broadening the reach to new customers and enhancing market awareness across Canada and Washington State. This move is part of a broader effort to build infrastructure capable of supporting larger-scale distribution as demand grows.
Technological Edge and Environmental Impact
Beyond Oil’s unique powdered filtration solution distinguishes it from traditional oil filtration systems. While conventional methods capture surface-level impurities, Beyond Oil’s patented approach actively absorbs harmful compounds, rejuvenating oil to a near-new state and extending its lifespan up to 30 days. This deep filtration not only offers significant cost savings but also contributes to sustainability by reducing oil waste and associated carbon emissions.
The product’s effectiveness has been validated by clinical studies, and its safety is supported by regulatory approvals from major health authorities, including the FDA, Health Canada, and Israel’s Ministry of Health. This strong foundation enables Beyond Oil to position itself as a trusted partner for both small food-service operators and large-scale industrial clients.
Looking Ahead
Beyond Oil’s recent developments—the successful Eastern European order and its strengthened North American partnership—are testaments to the company’s well-calibrated strategy. As the company eyes further expansion and a larger share of the industrial frying market, it remains committed to balancing rapid growth with the delivery of health and sustainability benefits.
CEO Jonathan Or summed up Beyond Oil’s vision: “Our strategy is being executed in real time, and we are going to continue to work hard to accelerate the pace and geographic scope of our expansion, targeting new pilots and sales into other international markets.” With an eye on both commercial and industrial opportunities, Beyond Oil seems well positioned to make a meaningful impact on the global frying oil landscape.
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Photo Courtesy: Global Markets News
This article is for informational purposes only and is not intended to serve as financial, investment or any form of professional advice, recommendation or endorsement. The article was written in collaboration with Global Markets News Network, a commercially operated digital brand compensated by the issuer (beyond oil) to provide coverage of its news and developments, among other things. Readers are encouraged to read the full disclaimers and disclosures document that the article is subject to, detailing financial compensation and commercial relationships. This article may include forward looking statements which cannot be guaranteed as discussed in the documentation.
Published by: Holy Minoza
