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Consumer Spending Shifts Toward Big-Box and Value Retailers as Back-to-School Season Reveals New Household Priorities

Consumer Spending Shifts Toward Big-Box and Value Retailers as Back-to-School Season Reveals New Household Priorities

American households increased their total card spending by 4.5% year-over-year in August while actively redirecting where those dollars land, with general merchandise and big-box retailers outperforming traditional retail channels during the 2026 back-to-school season, according to the Bank of America Institute’s September Consumer Checkpoint report. The data, drawn from aggregated and anonymized credit and debit card transactions, paints

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