
Nike Cuts Thousands of Online Distributors in China as Turnaround Strategy Faces Continued Headwinds
Nike announced on Tuesday that it will sever ties with thousands of online distributors across China beginning January 1, 2027, consolidating its digital sales presence to its official website, mobile app, and flagship storefronts on Tmall, JD.com, and Douyin. The restructuring represents the most aggressive marketplace



















