If your business targets migrants, consider yourself fortunate. Migration existed thousands of years ago and will exist thousands of years from now. The most ancient people known to us changed their place of residence. At that time, the reasons for changing the region of residence were primitive motives, such as the search for food, the search for a quiet territory without wars, raids of barbarians, and predators. People simply wanted to live well-fed and without any problems.

Fundamentally, the situation today isn’t much different. People still move from place to place, and the reasons for this decision have become more advanced if we can say so.

Of course, economic factors are at the forefront. Labor migration is a widespread phenomenon in today’s world. People also change their country of residence due to their professional motivations: for example, IT specialists look for places where these IT technologies are especially well developed. A striking example is Silicon Valley.

Some people migrate for political reasons. For example, they do this to avoid becoming victims of totalitarian regimes.

In fact, one conclusion is clear: migrants will always constitute a specific category of the population in any country you choose as an example.

The USA: A Paradise for Migrants

The United States is one of the most popular destinations for migrants. It just happened that way historically. The first wave of migration to the US was recorded in the late 19th century, followed by several more. These waves were predominantly driven by instability in Europe: wars, revolutions, and other events that disrupted peaceful living for Europeans.

One of the largest waves occurred during World War I and the Russian Revolution. Approximately 1 million people moved to the USA. This remains a staggering number even today, let alone a century ago.

The most recent trigger for migration has been the Russian-Ukrainian war, which began in 2022. It forced many Ukrainians to leave their homes and relocate to other countries. One of the most frequent countries was the United States. According to official statistics, the volume of migration from Ukraine to the United States increased threefold compared to the pre-war period.

This is a positive sign for businesses targeting migrants. An expanding target audience that can be relatively easily reached is undoubtedly good news.

To better connect with this group, businesses can use the services of the RusRek platform. Founded 30 years ago, RusRek became the first platform in the US aimed at helping migrants adapt to the realities of American society.

Let’s explore the tools offered by RusRek.

RusRek Website

This is an informational and communication platform.

In terms of information, users can access fresh news from various fields. Specifically, the platform provides updates on events in the USA, post-Soviet countries, Israel, European countries, and more. While far from home, migrants can stay informed about what is happening in their homeland.

The website has a blog with five main categories: health, crime, news, economy, and migrants. Each category serves as a vital source of information.

On the communication side, the website enables migrants to interact freely without language barriers. Expats can make new acquaintances, find service providers, and more. In short, the RusRek website significantly simplifies the integration of expats into US society.

RusRek Radio Station

This station, broadcasting on 96.3 FM, serves as another important information source. Migrants can listen to important news in their native language while on the go.

The station dedicates special attention to culture and various events. Announcements about concerts, festivals, exhibitions, football and basketball matches, and other sports events are regularly aired.

Attention is also paid to health issues. Migrants receive information in plain language about changes in US health insurance if such changes occur.

To alleviate stress, listeners can enjoy captivating stories about other countries, tourism, and the lives of famous people. In this way, the radio station helps normalize the emotional state of migrants, who often experience stress from relocating to a new country.

Print Publication

This newspaper is available at New York subway stops. Expats can access the aforementioned information in a traditional paper format.

What RusRek Offers Businesses

• Comprehensive promotion of products or services. You can entrust the RusRek team with the end-to-end promotion of your product. The experts understand exactly what expats need and know how to tailor your unique selling proposition to these requirements.
• Marketing research. Gain analytical insights about migrants to set up your advertising and marketing campaigns.
• Platform for advertising. You can use the RusRek website as a platform to post your ads. Ad placement is entirely free.

Want to better interact with migrants and get profit for your business this way? RusRek will become your indispensable assistant.

Published by: Khy Talara