
Halloween Spending Forecast Reaches $13.5 Billion as Shoppers Prioritize Value and 47% Turn to AI Tools
Americans plan to spend $13.5 billion on Halloween in 2026, up from last year’s record $13.1 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. Per-person spending is nearly flat at $115.14, and shoppers say they plan to comparison shop,



















