
Holiday Shoppers Plan To Spend $1,654 As Gen Z And Millennials Drive Half Of Spending For The First Time
U.S. holiday shoppers plan to spend an average of $1,654 this season, up 4% from $1,595 in 2025, according to Deloitte’s 2026 Holiday Retail Survey. Gen Z and millennials are expected to account for 50% of holiday spending for the first time, and 28% of shoppers’



















