By: VP Media Vicky Talbot
In the heart of Isabela, Puerto Rico, a unique establishment has been quietly redefining the traditional cigar lounge experience. JJ Cigar Lounge, under the visionary leadership of Jessica Velazquez, has emerged as a beacon for women entrepreneurs and aficionados in an industry often dominated by men. As it celebrates its first anniversary on September 1st, this woman-owned and women-friendly oasis reflects on a year of challenges, triumphs, and unwavering commitment to elegance and community.
The inception of JJ Cigar Lounge was born out of a serendipitous blend of ambition and inspiration. Originally dreaming of opening a bar by the beach, Velazquez stumbled upon her current location and immediately envisioned something far more distinctive—an upscale lounge that would offer both locals and travelers a relaxing yet classy escape. Drawing inspiration from a friend’s cigar shop, she transformed her vision into reality. The result is an elegant space where every detail caters to creating an inviting atmosphere for enjoying premium cigars.
Reflecting on the journey since opening its doors, Velazquez shares that despite initial hurdles—including losing power for the first two hours—the joy and satisfaction derived from seeing her dream materialize have been immeasurable. “The day I opened, my grand opening with my family there, when I see the recurring customers come in, the faces and compliments from new people, the positive reviews, when a new customer comes in because they were recommended to visit, just all of it, all of it,” she recounts as her happiest moments over this past year. Each instance has been a testament to her hard work and the warm embrace of her venture by both new faces and loyal patrons.
With overwhelmingly positive reviews lighting up social media platforms like Instagram and Facebook, JJ Cigar Lounge has not only attracted attention but has also cultivated a community. Recommendations from satisfied visitors have become a common thread in its story of growth—a story punctuated by personal touches that make each visit memorable.
As JJ Cigar Lounge steps into its second year, ambitions remain high with hopes for increased patronage and perhaps even expanding the team to include another employee to help shoulder the responsibilities currently managed single-handedly by Velazquez. Her message to herself one year ago resonates with optimism: “That it’s been an incredible ride. The problems will be fixed, and she just keeps smiling because one year has gone by with many more years and anniversaries to celebrate.”
Photo Courtesy: Reggie Johnson
This sentiment captures not only the essence of perseverance but also highlights an important milestone for women entrepreneurs in traditionally male-dominated spaces. By fostering an environment where inclusivity is woven into the fabric of its operations, JJ Cigar Lounge stands as a symbol of progress—not just within its local context but also within broader discussions about gender dynamics in business.
Velazquez’s vision extends beyond merely offering a luxurious venue for cigar enthusiasts; it’s about crafting an experience that champions empowerment, relaxation, and community engagement. It’s about setting new standards for what it means to be a woman-owned business in Puerto Rico’s vibrant cultural landscape.
In celebrating this one-year milestone, JJ Cigar Lounge not only commemorates its achievements but also reaffirms its commitment to providing an unparalleled experience for all who walk through its doors—regardless of gender. With Jessica Velazquez at the helm, this establishment is poised to continue breaking barriers while elevating the cigar lounge concept to new heights.
As we toast to JJ Cigar Lounge’s anniversary, we’re reminded that behind every successful enterprise lies hard work, dreams, and an unyielding spirit of innovation. Here’s to many more years of success for this trailblazing sanctuary that harmoniously blends relaxation with empowerment—a true testament to what can be achieved when passion meets purpose.
Come Visit JJ Cigar Lounge for our Anniversary Celebration on September 1st.
Photo Courtesy: Amanda Pressly
Published by: Nelly Chavez
