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Fast, Fresh, and Fashionable: Athlete’s Thread Leads the Pack in NIL Merchandise

Athlete's Thread
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Sports stars everywhere need to buckle up and get ready to represent their schools like never before! Athlete’s Thread, the new king of collegiate merch, has recently launched. With 20 colleges under their belt, 3,000 ballers, and a roster of 14,000 amazing products, they’re just getting warmed up.

The world of collegiate sports is about to get a whole lot more exciting, and Athlete’s Thread is leading the charge. With the recent NCAA ruling allowing student-athletes to cash in on their name, image, and likeness, this company is determined to be their number one supporter. They’re all about empowering student-athletes and helping them seize the new NIL opportunities with both hands.

“Our licensed merchandise and apparel are designed to help student-athletes showcase their talents and build their personal brands while also generating revenue for themselves and their schools,” says CEO Karthik Shanadi.

Athlete’s Thread is causing a stir in the sports world. In fact, their recent launch with the University of Connecticut (UConn) Huskies has been an enormous success. Two hundred twenty-five athletes from 21 different sports teams jumped on board, and Athlete’s Thread was able to go from art concepts to live products in just three days. This quick turnaround time paid off big time, with over 1,500 products sold just one week after the launch.

Athlete’s Thread is making a name for itself with its impressive list of star athletes, including the 2021 Heisman Trophy winner Bryce Young, the Naismith Prep Player of the Year Paige Bueckers, and the Gatorade National Player of the Year Azzi Fudd. And that’s just the tip of the iceberg – they’ve got a whole crew of superstars live on their website, each with their own unique merchandise for fans to show their support. 

Athlete’s Thread is blowing the competition out of the water with its lightning-fast speed, massive scale, and unbeatable catalog management. Thanks to their cutting-edge technology, they can launch personalized products for thousands of athletes just three short days after signing a college on board. With the largest collection of NIL merchandise around and over 10,000 products across 3,000 athletes, it’s clear that Athlete’s Thread is a rising star in the NIL space. They’re well on their way to becoming the top dog in the game!

With their sights set on signing up 10,000 athletes by the end of the year and activating the 60 colleges that are currently waiting in the wings, Athlete’s Thread is poised for a winning season. These sports-savvy trendsetters are all about creating licensed merchandise and apparel that’s both stylish and functional. 

CMO Luke McGurrin says, “Our goal is to help the maximum number of athletes monetize on their name, image and likeness in the fastest way possible. We’ve got some big projects underway to achieve this that we can’t share yet but are really excited to announce them at the start of 2023.”

Athlete’s Thread is soaring to new heights, and it’s taking every sports superstar under its wing with them. 

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