MIDDLETON, Wis. – September 2025 – If there’s one thing we’ve learned in the last few years, it’s this: people remember how you make them feel. And when it comes to business, gifting is one of the powerful (and fun) ways to make a lasting impression.
Gifting can go far beyond a simple transaction. Founded in Wisconsin by Jordan, a Forbes 30 Under 30 honoree (Class of 2018), and gifting expert Lotus, Joyful Co. has developed a model focused on the idea that each gift can help nurture relationships while also promoting social impact and inclusion.
But here’s the catch: not all gifts are created equal. The key is in choosing items that feel intentional and tailored, something beyond the standard, thoughtless swag. A well-designed gift shows employees and clients they’re genuinely valued, rather than leaving them with something forgettable.
At Joyful Co., gifting should feel joyful (obviously), thoughtful, and unforgettable. That’s why we’ve rounded up the premier 2025 corporate gifting trends and how you can use them to strengthen client relationships, boost team morale, and spark genuine connections.
Personalization is the New Standard
Gone are the days of one-size-fits-all swag. Recipients want gifts that feel like they were chosen just for them. Whether it’s a curated snack box for a foodie client or a wellness-themed kit for a hardworking team, personalization is the secret to making people feel genuinely valued.
Joyful Tip: Our gift boxes can be themed around anything – coffee lovers, self-care rituals, even Friday night movie vibes.
Eco-Conscious Is Just Smart
Supporting sustainability isn’t a buzzword; it’s the standard. Today, corporate givers expect environmentally responsible options that align with company values.
Joyful Tip: Joyful Co. uses recyclable, reusable, and responsibly sourced materials – making gifts that feel good and do good.
Experiences Over Stuff
Well-thought-out gifts don’t just sit on a shelf; they create a memory. Think: a box of craft ingredients for a cooking night, or a candle and tea pairing that transforms Sunday into a cozy ritual.
Joyful Tip: When curating gifts, ask yourself, ‘Will this spark a story?’ If yes, you’re on the right track.
Remote Teams Still Need Connection
Hybrid and remote work isn’t going anywhere. That means companies need new ways to keep teams engaged and connected beyond Zoom happy hours. A surprise box on someone’s doorstep can remind them they’re part of something bigger.
Joyful Tip: Send “new hire welcome kits” or “end-of-quarter celebration boxes” to bring the office energy straight to their home.
Wellness as a Corporate Priority
Mindful gifts like artisanal teas, relaxing candles, or gratitude journals go beyond nice packaging. They show you care about your team’s well-being, not just their productivity.
Joyful Tip: Self-care gifts send a powerful message: we see you, we support you, and we want you to feel good.
Meaningful Luxury over Flashy Gimmicks
It’s not about high price tags, it’s about heartfelt choices. Opt for artisan-grown chocolates, hand-poured candles, or boutique goods over impersonal gadgets. That’s how you gift with soul.
Joyful Tip: Support small-scale makers. Thoughtful, boutique gifts show intentionality and respect.
Choose-Your-Own Adventure Gifting
Sometimes, the best gift is choice itself. Letting recipients select what they want ensures your gift resonates and shows you respect their preferences.
Joyful Tip: Offer flexible gifting portals with curated options that allow people to select items they’ll genuinely enjoy.
Why Joyful Co. Stands Out
At Joyful Co., every box is a moment in the making. We blend careful curation, sustainability, and meaningful surprises into one seamless experience. Whether thanking clients, celebrating milestones, or supporting your team, let us help you make gifting feel truly joyful again.
Corporate gifting in 2025 isn’t just lovely, it’s an opportunity to connect, inspire, and stand out.
