[New York, NY] In a significant move set to impact women’s basketball and NIL representation, global basketball agency Koyer Sport has officially acquired RSTAR Sports & Entertainment, the boutique agency founded by rising industry power player Rey Jefferson.

This expansion into the U.S. market and strategic acquisition by Koyer Sport, which experienced CEO Miroslav Kojic leads, will see Jefferson step into the role of Director of Koyer Basketball Operations (USA).

This will see him overseeing all WNBA and NIL talent and offering his extensive expertise in athlete branding, strategic partnerships, and innovative marketing solutions. Known for his ability to position athletes as cultural and commercial powerhouses, Jefferson’s appointment signals a new era for Koyer Sport as it further strengthens its global presence and reputation as a premier agency for top-tier basketball talent.

Jefferson’s extensive experience in brand partnerships, creative strategy, and business development will align seamlessly with the commitment of Koyer Sport to holistic athlete representation.

Elevating WNBA & NIL Talent

As the basketball industry evolves, the combination of Koyer Sport’s international expertise and Jefferson’s cutting-edge branding strategies will give athletes an outstanding level of career support. With a focus on WNBA visibility, NIL expansion, and global player marketing, the partnership is ready to hit new heights in modern sports and athlete management.

Utilizing Jefferson’s expertise, Koyer Sport will bolster its agency further with the addition of elite talent, including the addition of WNBA champion Jaylyn Sherrod, who joins a growing list of standout players. These include former UConn star Nika Muhl who signed with the agency last year.

Jefferson’s focus will also be on amplifying the visibility of WNBA athletes, expanding NIL opportunities for rising stars, and creating multi-dimensional branding strategies that elevate players beyond the court.

Already making a name for himself through his innovative approach to sports marketing, Jefferson shared his vision for the agency’s dynamic new chapter.

Rey Jefferson, Director of Basketball Operations (USA): “At Koyer Sport, our mission is to provide comprehensive marketing and brand management services, ensuring athletes are able to shine both on and off the court. With a foundation built on trust, strategic expertise, and a commitment to excellence, we amplify personal brands and unlock new opportunities – these empower athletes to maximize their impact beyond the game.

“By integrating RSTAR’s boutique-style athlete representation into Koyer’s global infrastructure, the agency will now offer enhanced brand positioning, international playing opportunities, and strategic endorsement deals tailored to each athlete’s unique strengths.”

Koyer Sport CEO, Miroslav Kojic: “Our agency is building and strengthening our global reach with a number of different projects and outstanding additions to the Koyer Sport team. We’re super confident that in leading USA Basketball Operations, a power player like Rey will be a key driver in this next and hugely exciting chapter for the agency.

“He brings all the personal attributes and skills needed to make a phenomenal impact. He has an awesome focus on working tirelessly to bridge the gap between sports, culture, and commerce. He will be at the heart of us meeting and exceeding athlete expectations in the States as we continue to provide services based on confidence and trust for clients all around the world.”

For media inquiries, interviews, or further information, please contact:

• Paul Nilsen
• Basket Media 365
• badaball@hotmail.co.uk
• +44 7454 388369

About Koyer Sport Management

Koyer Sport Management is a globally recognized basketball agency founded by CEO Miroslav Kojic, specializing in athlete representation, WNBA contracts, NIL deals, and international placement. With a commitment to excellence and athlete-first representation, Koyer Sport is redefining the standard in global sports management. You can follow @KoyerSport on Instagram and other channels.

Published by Drake M.