September 30th, 2024 – Greenville, SC — Ghost Brands, a dynamic marketing agency, is setting new standards in the industry with its rapid expansion across 14 states and a diverse portfolio of services spanning over 17 different industries. The company, which has grown to support over 50 clients on both project and retainer bases, is redefining what it means to be a full-service agency by offering an impressive array of in-house capabilities, from branding and web development to advertising campaign management and media buying.
Founded in 2020 following a rebrand from Viking Solutions, which operated from 2018 to 2020, Ghost Brands began its journey as a social media marketing agency. Over the years, it has evolved into a powerhouse that offers over forty-seven unique in-house services to its clientele. This transformation has enabled the company to attract notable clients such as Spinx, Hub City Spartanburgers, Tipsy Taco, Greenville Swamp Rabbits, the City of Simpsonville, New Bold Corporation, RUCO (Southern Wall Products), Guest & Brady Attorneys At Law, and many more.
The name “Ghost” has resonated deeply with the company’s culture, with staff affectionately calling themselves “Ghosties” as they embrace the concept of working “behind the scenes.” This identity perfectly aligns with Ghost Brands’ mission: to operate seamlessly as an extension of their clients, embodying their voice and vision without consumers ever knowing. Clients can have full confidence knowing that Ghost Brands is working diligently in the background, executing strategies that make them appear cohesive and unified without the need to lift a finger. It’s this invisible but impactful presence that makes Ghost a unique force in the agency world, allowing businesses to focus on their core operations while Ghost Brands expertly handles their marketing and branding needs.
Photo Courtesy: Ghost Brands
Britton Briley founded Ghost Brands to challenge the conventional agency model, where clients are often forced to adapt to pre-packaged solutions rather than receiving services tailored to their specific needs. At Ghost, the focus is on listening, understanding, and then delivering. Through an in-depth onboarding process that includes historical analysis, research and development, strategic planning, and industry best practices, Ghost builds custom plans that provide a holistic view of a client’s business along with actionable, ground-level strategies. This approach ensures that every project is not just about selling a product, but about solving problems and driving growth in a way that feels organic and authentic to each client’s brand.
“Clients appreciate being able to connect with their marketing partners face-to-face,” says Britton Briley, founder and CEO of Ghost Brands. “While digital meetings on Google Meet, Zoom, and Teams offer convenience, there’s no substitute for the trust and connection built through in-person interactions. This personal touch sets us apart and energizes everything we do—from meeting local partners weekly to visiting those farther away every few months.”
Ghost Brands is a pioneer in bringing all aspects of marketing, branding, advertising, production, and web development in-house. This approach contrasts sharply with the industry trend, where nearly half of agencies rely on third-country contractors to reduce costs. By keeping everything internal, Ghost Brands ensures a higher quality of service and a seamless client experience, reflecting its commitment to excellence and integrity in every project.
The company operates through five specialized divisions: Ghost Marketing, Ghost Production, Ghost Sports, Ghost Consulting, and the newly established Ghost Studios. The recent expansion of its corporate office, adding an additional 1,700 square feet, is a testament to the company’s growth. Now, 2,000 square feet are dedicated solely to Ghost Studios, where cutting-edge media and production capabilities are harnessed to create impactful content for a wide range of industries.
As Ghost Brands continues to grow and adapt in an ever-changing market, it remains committed to its core values of innovation, quality, and personal connection. The company’s holistic approach, combined with its vast array of services, positions it as a leader in the agency space, consistently delivering results for its diverse and expanding client base.
About Ghost Brands
Founded in 2020, Ghost Brands is a full-service advertising agency that offers a comprehensive range of in-house services, including social media, branding, web development, production, advertising, and media buying. Originally established as a social media marketing agency under the name Viking Solutions, the company rebranded to Ghost Brands to better reflect its expanded capabilities and vision. With operations in 14 states and expertise across 12 different industries, Ghost Brands is dedicated to delivering innovative and personalized marketing solutions to its diverse clientele. Learn more at www.ghostbrands.com.
Published By: Aize Perez
