What if you could turn old, cold leads into hot prospects with just a few well-crafted messages? Gavin Lira – alongside his brother Grant Lira at The Empathy Firm – believes you can. In the cutthroat world of digital marketing, reactivating old leads through strategic campaigns can be a game-changer. 

Here’s how the Lira brothers suggest leveraging SMS and email reactivation campaigns to revitalize your business connections.

How to Reactivate Old Leads via a Reactivation Campaign

Reactivation campaigns are a powerful tool to rekindle interest from prospects who’ve previously shown interest but haven’t committed. According to Gavin Lira, an effective way to run these campaigns is through SMS reactivation, particularly using software like Go HighLevel. The directness and high open rates of SMS make it an ideal medium for this purpose.

Step-by-Step Guide to SMS Reactivation

1. Compile Your List: Start by gathering all your uncommitted prospects into a CSV file. Ensure the file includes their names and phone numbers. This list is your target for the reactivation campaign.
2. Craft Personalized Messages: Personalization is key to capturing attention. Gavin Lira recommends using specific templates depending on whether you’re highlighting press features or podcast appearances.

For Press Features:

PROSPECT’S_NAME, have you seen this? We just got featured in PUBLICATION_NAME. Here’s the link: ARTICLE_LINK

This article does a great job of highlighting what we talked about during our conversation a while back.

Also, I got a new number, it’s YOUR_NAME.

For Podcast Appearances:

PROSPECT’S_NAME, have you seen this? We just appeared on the NAME_OF_PODCAST Podcast. Here’s the link: EPISODE_LINK

This episode highlights some of the things we discussed during our conversation a while back.

Also, I got a new number, it’s YOUR_NAME.

1. Send the SMS: Using Go HighLevel or a similar platform, import your CSV file and send out the personalized SMS messages. Automation tools like these allow you to reach a large audience efficiently while maintaining a personal touch.

The Power of Personalization

Gavin Lira emphasizes that personalization significantly increases the effectiveness of reactivation campaigns. Addressing prospects by their name and referencing past conversations you’ve had with them (if any) creates a sense of familiarity and relevance. This approach, he says, enhances the likelihood of re-engaging the prospect.

Why SMS Works

SMS reactivation campaigns are particularly effective due to their high open and response rates. Unlike emails that can get lost in overcrowded inboxes, SMS messages are typically read within minutes of being received. This immediacy makes SMS an exceptionally powerful tool for reactivation.

Ensuring Compliance

It’s crucial to ensure you have permission to send SMS messages to your prospects. They must have opted in to receive communications from you. Compliance with regulations such as the Telephone Consumer Protection Act (TCPA) is essential to avoid legal complications.

Measuring Success

To gauge the success of your reactivation campaigns, Gavin Lira advises tracking key performance metrics such as open rates, response rates, and conversion rates. Analyzing this data helps refine your strategy for future campaigns, ensuring continuous improvement.

Conclusion

Reactivating old leads can transform your business, and SMS reactivation campaigns are an incredibly effective method to achieve this. By following the strategies outlined by Gavin Lira and The Empathy Firm, you can convert dormant prospects into active clients. The keys lie in personalization, leveraging media features, and ensuring compliance with SMS regulations. With the right approach, a single text message can reignite interest and drive conversions, proving that sometimes, less truly is more.

By implementing these insights from Gavin Lira, you can turn your media features into a potent tool for building trust and attracting new clients. In the competitive landscape of digital marketing, reactivation campaigns can set you apart, making your old leads your new successes.

Published by: Holy Minoza