By: Rachel Allen

“If we’re going to work this hard, we should do something for ourselves.” 

That was the thought Jeff Borello clearly remembers from nearly 30 years ago, when he and two colleagues started their own IT business. Today, he’s the CEO & Co-Founder of Andromeda Technology Solutions, a successful Managed Service Provider (MSP). The company regularly appears on the MSP 501 list and is consistently named among the “Best Places to Work in Illinois.”

Recently, Jeff joined Damien Stevens on the MSP Mindset podcast. During their conversation, he shared insights into his path to success, how strategic decisions shaped his company, and why manufacturing became Andromeda’s primary focus.

Building a Business During Lunch Breaks

Back in 1994, the term “MSP” didn’t even exist yet. 

Jeff and his partners initially built their IT company during evenings, weekends, and lunch breaks, maintaining their day jobs to fund the startup. Jeff recalled clearly: “We didn’t quit, we didn’t take money, we just did it on the side.” 

Around 2001, Andromeda fully transitioned into managed services. Today, the company employs 36 people and generates roughly $9 million annually.

Why Slow and Steady Growth Wins

Reflecting on Andromeda’s growth, Jeff credits consistency, determination, and adaptability. He emphasized the importance of resilience, noting one of their core values: grit. He often compares their approach to the famous fable: 

“The turtle wins the race—slow, organic growth and consistently good service.”

Simplifying the Vision: Back to IT Basics

A turning point for Andromeda was simplifying their business model. Initially, the company expanded into phone systems, physical security, and web development. Jeff candidly admits, “We were really struggling to bring it all together—it was just too much for the size of the team we had.” Eventually, they refocused on core IT services, streamlining their operations and sharpening their market presence. 

Looking back, Jeff says, “If I had to do it over again, I probably would’ve avoided those extra businesses. I would’ve stayed focused.”

Taking a Chance on Manufacturing

After streamlining operations, Andromeda made another bold move—specializing in manufacturing. Jeff explained that after hearing manufacturing guru Jack Stack predict a resurgence in American manufacturing, he felt inspired. Although initially skeptical, Jeff’s leadership team eventually supported the decision. “We came out of a manufacturing environment originally, and it was exciting to get back to those roots,” Jeff said.

Initially, specializing meant slower growth and revenue uncertainty. “About every other month, someone on the team would worry we weren’t getting enough traction,” Jeff said, acknowledging that specializing created uncertainty at times. “But you’ve got to stay the course.”

Yet now, he sees encouraging results: manufacturing-focused leads steadily increasing, validating their strategic decision.

Why Specialization Makes Everyone’s Job Easier

Looking ahead, Jeff believes specialization will continue simplifying Andromeda’s operations. “The more you can learn a single thing—tool, hardware, industry—the easier it is for everybody’s job,” he explained. 

While currently serving diverse manufacturing clients, Jeff anticipates refining their niche further as they learn more.

Jeff’s Advice: Patience, Flexibility, and Long-term Thinking

Jeff stresses successful niche marketing requires patience and flexibility. “It’s a long game,” he emphasizes. Reflecting further, Jeff offers this practical advice to other MSP leaders: “You’ve got to be in it for the long haul. There’s no quick way to success.” 

Above all, he adds, flexibility is essential: “You must be willing to adapt.”

Even after nearly three decades, Jeff still finds business exciting. “I love figuring out what’s next,” he concluded.

Disclaimer: The information provided is for general informational purposes only and should not be construed as professional advice. Manufacturers should consult with qualified IT professionals for specific guidance tailored to their individual needs and circumstances.

Published by Joseph T.