By: Mae Cornes
In the beauty and skincare industry, advanced artificial intelligence may not be what consumers anticipate. Despite this, two such companies have teamed up to push the limits of technology in the beauty sphere.
Skin Centrick, founded by Chithra Kannan, and Banuba, a leader in augmented reality (AR) technology, have formed a collaboration that assures to unlock the full potential of personalized beauty.
“We believe our products can truly make a difference in people’s lives, and our collaboration with Banuba takes this commitment to new heights,” says Chithra Kannan, CEO of Skin Centrick.
Merging Skincare Expertise with the Latest Technology
Skin Centrick is committed to developing a range of skincare products that are free from harmful chemicals, utilizing only natural and organic ingredients. This particular focus has struck a chord with consumers, particularly among the younger demographic who prioritize ethically sourced and gentle components in their beauty routine.
The brand’s primary objective is to make a positive impact on both individuals and the environment. By offering a selection of products that are not only effective but also environmentally friendly, Skin Centrick aims to contribute to a healthier and more sustainable future for all.
On the other hand, Banuba, founded in 2016, specializes in artificial intelligence (AI) and augmented reality (AR). Its in-house RnD lab developed proprietary technologies for face and hand tracking, AR filters, and video editing.
Banuba’s product line also includes TINT – a cutting-edge virtual try-on platform. It allows putting on ultra-realistic virtual items (cosmetics, hats, jewelry, etc.) and viewing them in 3D. TINT supports skincare by simulating the results of the prolonged usage by the specific person. Finally, it boasts an advanced recommendation system that analyzes the user’s appearance and suggests the fitting products.
Banuba’s technologies are used in e-commerce, such as for beauty and skincare, jewelry and optics. In addition, its technology also sees use in social media, mobile gaming, video communications, and other industries.
The global AR market is projected to reach $198.17 billion by 2025, growing at a compound annual growth rate (CAGR) of 43.8% from 2020 to 2025. This growth is 71% of consumers who believe AR can help them make better purchasing decisions, depending on its relevance to the sector.
Together, Banuba and Skin Centrick merge their own unique concepts to offer a service as of yet unseen in the beauty industry: AR filters used as virtual demos for beauty products.
A Transformative Beauty Experience
The collaboration between Skin Centrick and Banuba aims to change how consumers interact with and experience beauty products. Through the lens of a smartphone camera, users can now virtually “try on” Skin Centrick’s meticulously crafted formulations, witnessing their transformative effects in real time. With a few taps, the screen becomes a canvas, and the user’s face becomes a living masterpiece as AR filters and effects seamlessly blend the physical and digital realms.
“We are thrilled to join forces with Skin Centrick. I believe great things can be achieved together,” says Dmitry Ogievich, CEO of Banuba
One of the standout features of this collaboration is the high level of interactivity and engagement it offers to beauty enthusiasts. Provided a virtual canvas for experimentation, individuals can make cost-free decisions regarding their skincare routines, allowing them to find the perfect products that complement their unique skin types and concerns.
The collaboration is also intended to aid consumers with self-expression, allowing them to experiment with different looks and products without the need to visit a make-up specialist or purchase large amounts of products.
A Future of Endless Possibilities
Skin Centrick and Banuba represent the power artificial intelligence can hold to transform industries. The companies aim to expand their reach to retail stores, providing customers with the opportunity to discover the perfect pairings and achieve desired results.
By merging cutting-edge AI capabilities with the beauty industry, Skin Centrick and Banuba are paving the way for a more personalized and seamless shopping experience. Their vision of enhancing consumer satisfaction through advanced technology is set to redefine the beauty retail landscape.
With augmented reality only in its infancy, experts can only speculate on the future direction of such a novel form of technology. Along for the ride, Skin Centrick stands ready to provide its customers with the latest developments in AR technology. “We will continue expanding on our collaboration with Banuba. Who knows what we can offer next?” hints Kannan.
Having the power to unleash their true beauty through technology is a tempting offer, and consumers are behind the trend. One recent survey finds that 71% of consumers are more likely to shop at a retailer offering AR experiences, likely spurred by virtual try-ons.
As adoption becomes widespread, the beauty industry teeters at the edge, ready to plunge toward full technological revolution. Skin Centrick leads the way on this front, acting as a prime example of the industry’s future—a future of sustainability, creativity, and a focus on the customer experience.
Published by: Khy Talara
