Keith Liscio, the Founder, and President of Excelsior Franchise Center, is a seasoned professional with a strong background in marketing and business. His academic achievements, including a marketing degree from Villanova University and an MBA from the prestigious Wharton School, have laid a solid foundation for his career. However, his diverse practical experience, gained from working with small family businesses, corporate giants like Procter & Gamble, Nabisco, and Kraft, and entrepreneurial start-ups, truly sets him apart.
“Franchise education is probably the biggest part of what I do,” Liscio states. This aspect of his work is paramount, as he often encounters prospective business owners with limited knowledge about the franchise industry. When considering franchises, many of these individuals immediately picture well-known quick-service restaurants (QSRs) such as McDonald’s, KFC, and Taco Bell. While these brands are prominent examples, Liscio emphasizes that the franchise world encompasses much more.
Keith’s role involves broadening the horizons of his prospective business owners, exposing them to over 30 different categories of businesses beyond the QSR sector. From advertising to vending machines, Liscio helps individuals discover many opportunities that align with their competencies, interests, and preferred working environment. His Business Ownership Accelerator allows him to assess their skills and the marketplace comprehensively and systematically through data-backed analysis rather than guesswork.
Liscio often finds that many of his prospects have considered business ownership at some point. However, the concept of franchise ownership often remains unexplored. His job frequently involves introducing franchising as a viable business investment option, and the benefits are clear.
Unlike traditional investments, franchise ownership offers the potential for significant returns and a high degree of control. Perhaps most importantly, the success rate of established franchise businesses is significantly greater than that of start-ups in general.
Keith recognizes that while many other investments offer long-term benefits, franchise ownership provides a unique combination of control, annual income, and long-term capital gains. These are very attractive factors for many aspiring business owners. Put simply, be “in business for yourself but not by yourself.”
Understanding this motivation is important in determining the prospects or the investment opportunities in franchises. As franchise owners, individuals are in charge of their businesses, making key decisions and steering the enterprise toward success. This is a path that can lead to a brighter, more fulfilling future.
Franchise education, as championed by Keith Liscio, is about more than just understanding different types of businesses. It’s a comprehensive journey that covers the operational, financial, and managerial aspects of running a franchise. This thorough approach ensures that prospective franchisees are well-prepared for the challenges and opportunities they will face. Liscio’s extensive experience and deep industry knowledge enable him to guide his clients through this educational journey effectively, instilling in them the sense of confidence and assurance necessary to move on from their corporate careers.
Keith empowers prospective business owners to embark on a successful entrepreneurial venture by educating them about the diverse and lucrative world of franchising. As he demonstrates, franchise education is a critical component of building a thriving business and achieving financial and personal fulfillment. To learn more, you can visit their website at https://www.excelsiorfranchisecenter.com/
Published by: Martin De Juan
