By: Joey Oliver
In 2025, Estepona has done more than just catch up with the Costa del Sol’s traditional luxury hotspots — it has quietly redefined what they stand for.
Once overshadowed by Marbella and Sotogrande, Estepona is now emerging as one of the region’s desirable coastal markets. The town registered a 16 percent year-on-year increase in property values, according to Idealista Data, and prices have reached €7,000 per square meter of built area in premium developments such as Tyrian Residences. At Tyrian Residences, over half of the units were sold off-plan — a clear indicator that this is not just a local spike, but a global shift.
A New Kind of Demand
Yes, demand is high and land is scarce — but that is true across the Costa del Sol. What truly sets Estepona apart is its alignment with the expectations of a new generation of buyers: global, mobile, and increasingly focused on quality, privacy, and long-term value.
These buyers are not just looking to vacation — many work remotely, travel frequently, and seek properties that simplify their lives. They are drawn to legacy assets in destinations that offer climate stability, cultural appeal, and frictionless living. According to Knight Frank’s Wealth Report 2025, southern Spain is now among the reputable global destinations for lifestyle-led second-home investment. Estepona’s safer, walkable, and increasingly refined character is attracting families and individuals who want flexibility without compromise.
Lifestyle Without Limits
Estepona offers a unique blend of variety and calm. With over 325 days of sunshine a year, the area supports a lifestyle of year-round outdoor activity — from sailing and hiking to golf and even day trips to ski in the Sierra Nevada. The Mediterranean climate, low-density planning, and upgraded local infrastructure add to its enduring appeal.
Connectivity is also key. In addition to direct international flights via Málaga Airport — with links to New York, London, Dubai, and over 150 cities — Gibraltar Airport is just 40 minutes away, offering further access to UK routes.
The Rise of Serviced Living
Among the new generation of developments, Tyrian Residences sets a new benchmark. As the first fully serviced beachfront residence in the area, Tyrian Residences offers 24/7 premium services — from valet parking and flower delivery to preparing the home before arrival and handling administrative matters. A level of support that goes beyond traditional hotel service, without sacrificing privacy.
It also features WELL certification, world-class amenities, advanced security systems, and a Smart Boulevard — a landscape-driven pedestrian corridor designed by Tyrian Residences and opened to the public, which contributes to Estepona’s expanding network of green, sustainable spaces.
Tyrian Residences is also designed for longevity: with spaces tailored to different stages of life, timeless architecture, and durable, high-end materials, it offers long-term peace of mind in both function and form.
Investment Through Stability
Property market trends in Estepona point to continued demand and strong capital appreciation. Prices rose by up to 18.5 percent across Andalusia in the past year, with Estepona among the leading areas in the region. At Tyrian Residences, investment is defined by lasting value. With short-term rentals prohibited, the development preserves a quiet, low-rotation environment — a key factor for buyers seeking stability, security, and community. Combined with a reported +16 percent price increase in Estepona over the past two years, Tyrian Residences offers an appreciating asset built on scarcity, architectural excellence, and ease of ownership.
In many ways, Estepona represents the next chapter in Mediterranean real estate. Less ostentatious, more enduring. In 2025, Estepona is increasingly recognized as a notable destination within the region.
Disclaimer: This article is for informational purposes only and does not constitute investment advice, a recommendation to buy or sell any property, or a solicitation to invest in Tyrian Residences or any other real estate development. Property investments carry inherent risks, and past performance is not indicative of future results. Readers are encouraged to conduct their own research and consult with a qualified financial advisor before making any investment decisions.
