In today’s digital age, video has become a powerful communication, storytelling, and engagement tool. However, creating high-quality videos can be daunting, especially for individuals without extensive technical skills or resources. This is where Binumi, a creative tech company founded in 2014 by Anthony Copping, comes into play. Binumi aims to make video accessible and scalable to every individual in every business, revolutionizing the way organizations communicate and share their stories. Serving clients across various industries, including education, media, construction, mining, and technology, Binumi offers a comprehensive platform that simplifies video creation and empowers businesses to harness the power of visual storytelling.
A Platform for Easy Video Creation:
At the core of Binumi’s offering is a user-friendly platform allowing individuals to create professional-quality videos regardless of their role or technical expertise. The platform provides thousands of ready-to-go video templates across various business areas, from marketing and sales to internal communications and HR functions. With easy drag-and-drop editing tools, users can seamlessly customize these templates to suit their specific needs, saving time and effort in the video creation.
Extensive Multimedia Assets and Collaborative Tools:
Binumi understands that a compelling video requires more than just templates. To enhance the creative possibilities, the platform provides access to millions of rights-cleared multimedia assets, including images, videos, audio clips, and more. This extensive content library ensures that users have a vast array of resources to choose from, enabling them to create visually stunning videos that captivate their audience.
The platform’s collaborative video creation tools facilitate teamwork and streamline the video production process. Multiple team members can collaborate on a project, making it ideal for businesses with decentralized teams or remote workers. With deep permission and security features, businesses can maintain control over their video assets while fostering collaboration and creativity within their organizations.
From Education to Business: Binumi’s Evolution:
Binumi’s journey began with Anthony Copping’s vision of providing young people with the ability to create their own documentary shorts. This initial focus on education quickly evolved into an ed-tech tool designed to deliver unique and engaging learning experiences. Binumi formed partnerships with renowned educational institutions and content providers, including Encyclopaedia Britannica, Twig Education, and Knotion, among others. Through these collaborations, Binumi’s platform has successfully empowered students with a medium for storytelling and self-expression.
As Binumi gained traction in the education sector, it also became evident that video was rapidly becoming a primary mode of communication in the business world. Organizations recognized the effectiveness of video beyond marketing and advertising, extending its use to sales, business development, client support, and HR functions. Businesses across industries embraced Binumi as a comprehensive video solution for all their internal and external communication needs.
Content Library and Third-Party Partnerships:
Binumi’s commitment to providing diverse and high-quality multimedia content led to the creation of an extensive content library. Currently, the platform owns a staggering 3.4 million multimedia clips, ensuring that users have a rich pool of resources to create visually stunning videos. Additionally, Binumi collaborates with third-party vendors, including renowned providers like Getty Images, to license premium content. These partnerships further expand the creative possibilities for users, offering access to a vast range of professional-grade visuals.
The Future of Video Creation:
As the demand for video content continues to grow, Binumi remains at the forefront of empowering businesses with accessible and scalable video creation tools. By democratizing video production, Binumi enables organizations to effectively communicate their stories, engage their audiences, and drive meaningful connections. Whether it’s delivering educational content, enhancing internal communications, or captivating customers, Binumi’s platform empowers users with the tools they need to bring their ideas to life.
Binumi has revolutionized the way businesses approach video creation by providing a user-friendly platform that enables individuals across all roles to create professional-grade videos. With its extensive content library, collaborative features, and partnerships with industry leaders, Binumi empowers businesses to harness the power of visual storytelling. As video continues to dominate the communication landscape, Binumi is poised to play a pivotal role in shaping the future of video creation, making it accessible and scalable for every business.
