By: Maria Williams
Mastering the art of fashion event curation requires a blend of innovation, expertise, and a deep understanding of the industry’s pulse. Every element, from the venue selection to the final bow, must harmonize to create an unforgettable experience. For entrepreneurial show planners, the journey toward mastering this art is rewarding. One key to being great at this is mixing together new ideas, creativity, and careful planning. Samar Salman, founder of Samar Salman Events, embarked on this journey alongside her friend Rihab in Saudi Arabia in 2019. Starting as a hobby, Samar and Rihab’s venture has grown into a significant business on a path of success, showcasing their ability to turn passion into a profession with their promising enterprise in the fashion event planning industry.
Samar’s approach is distinct. She combines event planning with marketing, creating a platform that showcases fashion and tells a story. “I am not a regular event planner, and I am not a regular marketing agency. I market and promote designs and brands via my events,” Samar states, underscoring her unique method. This particular marketing method and event planning allows for a more dynamic and engaging presentation of brands.
Her events are not mere displays but immersive experiences that bring designs to life. This approach not only appeals visually but also establishes an emotional connection with the audience. She carefully chooses her audience to fit the fashion industry so the brands she shows get the best exposure. This focused approach is essential for planners who want to make their events more than displays but influential moments in the industry.
With five years of experience and having worked with over 79 brands, Samar has mastered the art of orchestrating successful events that attract thousands of attendees. This experience is invaluable for planners aspiring to make a mark in the industry. A vital aspect of Samar’s philosophy is inclusivity. She focuses on growing alongside small business owners and designers, recognizing the mutual benefits of such collaborations. This inclusive approach is vital for planners creating a diverse and dynamic event environment. By working with different designers and businesses, they are able to create an event that appeals to a broad audience.
Photo Courtesy: Muzzamil M. Albashir
Innovation is at the core of Samar’s strategy. “Don’t be afraid to think outside the box. Innovation and creativity are the heart of both entrepreneurship and fashion. Embrace uniqueness and let your creativity shine,” she advises. This encouragement to embrace creativity is crucial for planners. Fashion event planning is not just about logistics; it’s about creating a moment, an experience that resonates with the audience. Therefore, planners must be bold, innovative, and willing to take risks.
Having started as a hobby, Samar has big plans for the future of her business. She wants her brand, Samar Salman Events, to keep changing the fashion event world. “In the coming years, I see both myself and Samar Salman Events at the forefront of the fashion events industry, setting new standards for creativity, innovation, and immersive experiences.” Her goals show other planners what they can aim for. It’s not just about making events; it’s about creating stories that stick with people.
Samar has big plans for the future of her business. She wants her brand, Samar Salman Events, to keep changing the fashion event world. The upcoming Galleria event at the Washington DoubleTree by Hilton on March 2nd exemplifies Samar’s vision. It promises to be more than just a showcase; it’s an event that will weave a narrative, captivating and inspiring its audience. For planners, this event is a benchmark of what is possible when creativity, innovation, and strategic planning come together seamlessly. Furthermore, intensive preparations are underway for an exciting fashion show scheduled to captivate the audience in April. Stay tuned for an immersive experience that transcends traditional events, celebrating the fusion of style, artistic expression, and strategic marketing initiatives.
Samar Salman’s journey and her upcoming Galleria and fashion show events offer valuable lessons and inspiration for planners. By following in her footsteps, embracing uniqueness, and pushing the boundaries of traditional event planning, planners can succeed and redefine the standards of the fashion event industry. Recent events curated by Samar Salman Events include The Rashma Galleria at the Hilton DoubleTree Tayson, which took place on March 2.
The event drew in vendors from ten countries and successfully provided a platform for brands to shine through the mix of fashion, art, and marketing. There are also plans in the works for a fashion show that is expected to take place this Spring.
Published by: Holy Minoza
