Inside the Manhattan studio where craftsmanship, emotion, and modern luxury meet
In the world of luxury beauty, true innovation rarely comes from trends. It comes from necessity, intuition, and an uncompromising point of view. For Alla Broshkova, founder of Manhattan-based hair extensions studio Luxeli, hair has never been just an aesthetic detail. It is identity. It is confidence. It is emotional well-being.
Born in Ukraine and now based in New York City, Alla has built Luxeli around a deeply personal belief: when hair feels right, everything else aligns. The way a woman carries herself shifts. Her presence changes. And in moments of vulnerability, hair can become part of the healing process.
A Personal Journey Turned Purpose
Luxeli was not conceived as a brand, but as a solution. With naturally fine hair and a short growth cycle, Alla spent years searching for extensions that looked undetectable, felt weightless, and respected hair health. What she encountered instead was a market full of compromises—extensions that looked heavy, damaged natural hair, or prioritized volume over longevity.
Rather than accept those limitations, she chose to create what she could not find.
Luxeli emerged as a sanctuary for women with fragile or thinning hair—a space where beauty, comfort, and integrity coexist. Today, the studio is known for its refined artistry, scalp-safe techniques, and results so seamless they remain virtually invisible, even under the closest scrutiny.
The Art of Modern Craftsmanship
At the core of Luxeli’s identity is an unwavering dedication to craftsmanship. Alla and her team specialize in custom keratin bonds, handcrafted Genius wefts, and bio tape extensions—techniques pioneered by Luxeli in New York City and taught selectively to other salons.
Each method is developed with intention, balancing structure and softness, precision and movement. The studio continues to evolve, expanding into handcrafted toppers for both men and women, bespoke clip-in extensions, and precision-made hair bangs—innovations positioning Luxeli among the most sought-after hair studios heading into 2026.
Photo Courtesy: Joe Garden
Clients Who Seek More Than Beauty
Luxeli’s clientele reflects the emotional depth of its work. Cancer survivors, models, actors, and public figures come not simply for aesthetic enhancement, but for discretion, trust, and care. For many, hair restoration is not about trends or transformation—it is about dignity and feeling whole again.
Alla approaches each client relationship with quiet empathy, understanding that hair loss often carries an emotional weight few speak about openly. This sensitivity has become one of Luxeli’s defining signatures.
A Philosophy Rooted in Respect
“Your hair is your crown” is not a slogan at Luxeli—it is a standard.
Every client journey begins with an in-depth consultation, where hair is selected to perfectly match natural texture, color, and movement. Extensions are then custom-made using the highest-grade virgin Slavic hair, prized for its durability, softness, and longevity. The result is lightweight, reusable hair designed to protect natural growth for one to two years—a true luxury investment rather than a disposable beauty fix.
Where Precision Meets Intuition
Luxeli exists at the intersection of technical mastery and artistic intuition. Each installation is individually designed to create natural volume, balanced length, and seamless blending, always prioritizing scalp health and comfort.
In an industry often driven by speed and visibility, Luxeli’s approach feels refreshingly deliberate. Beauty here is never rushed, never excessive, and never at the expense of well-being.
Photo Courtesy: Joe Garden
A New Language of Luxury
Under Alla’s vision, Luxeli is redefining what luxury hair extensions mean today. Not louder. Not heavier. But more personal, more thoughtful, and more human.
In a city that thrives on reinvention, Luxeli stands out for its restraint—proving that when beauty is guided by empathy and precision, it becomes something far more enduring than trend.
