As the global film and television industry undergoes rapid change, Wu Jiawen, the Los Angeles-based producer at Dramabox, is leading the innovative growth of vertical mini dramas. Vertical mini dramas are redefining storytelling by combining creative formats with cutting-edge technology, captivating modern audiences with highly engaging and immersive experiences. The rise of short-form video platforms has prompted audiences to prefer brief, high-intensity content experiences over extended narratives, which has led to a decline in traditional TV and cinema audiences as more people turn to their phones for entertainment. In this context, vertical mini dramas have emerged as a timely response.
Wu Jiawen has keenly identified the potential of this market. Currently overseeing all aspects of the vertical mini drama projects at Dramabox—from script to final delivery—he has successfully produced 10 projects and is preparing 3 more. He notes that vertical mini dramas are uniquely suited to capture short-form video audiences, especially Gen Z. Wu believes that if traditional Hollywood studios, platforms and production companies adopt vertical viewing options, they could attract more users, increase revenue, and nurture a dedicated IP audience who could later convert to TV series or movie viewers, with potential for merchandise monetization as well.
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Mr. Wu states, “Each month, my team produces at least two projects with a crew of over 30 people per project, each with a budget of around $160,000–$200,000. This model not only provides numerous job opportunities for Hollywood film workers but also helps many actors, writers, and other crew members regain footing amid industry-wide challenges like strikes.”
Last year, overseas vertical mini drama markets generated $170 million. Only from July 2024 to October 2024, the vertical mini drama markets generated $200 million. This year’s figure is projected to exceed $400 million. Mr. Wu is convinced that combining vertical mini dramas with Hollywood IP will drive new growth for the industry. He observes, “Vertical mini dramas are highly effective in incubating, expanding, and revitalizing film and television IPs. Compared to traditional productions, they have lower budgets and less risk, particularly appealing to younger audiences who prefer fast, concise content.”
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Before joining Dramabox, Mr. Wu worked at several renowned companies, including as a producer for Youku’s mini drama platform-Funtee and at Alpha Animation’s U.S. branch. Additionally, he produced prominent projects such as Netflix’s animated film Extinct and Hulu’s One True Loves. At China Lion Entertainment, he oversaw project budgeting and scheduling, ensuring efficient operations. His work on both Extinct and One True Loves drew industry-wide attention, demonstrating his ability to coordinate and manage large-scale productions.
As platforms like Hulu and Netflix gradually adopt vertical content formats, Mr. Wu, a member of the Producers Guild of America (PGA), is actively engaging with American film and television peers to discuss future collaborations. He believes that vertical mini dramas will become a new standard in the industry, offering American filmmakers expanded job opportunities and audiences a broader variety of content.
Mr. Wu’s efforts are injecting fresh energy into today’s entertainment landscape and charting new directions for future content creation. He states, “I hope our work will drive industry innovation, allowing more creators and audiences to enjoy high-quality productions.”
About Wu Jiawen: Wu Jiawen is an accomplished producer with extensive experience in both Chinese and American film and television industries. His exceptional professional skills and passion for the art of film have been crucial to numerous successful projects, including Extinct, One True Loves, and the TV series The Way We Were. His work not only enriches viewers’ cultural experiences but also significantly contributes to the development of the film and television industry.
Published by Emma N.
