Dezigns by 3, a family-run brand founded by CEO Lelay Galloway alongside her daughter and son, brings a unique fusion of tradition and modern street style to the world of contemporary fashion. Rooted in the cultural heritage of Southeast Asia, specifically Cambodian, Laotian, and Thai influences, Dezigns by 3 has carved out a distinctive space in the streetwear industry, offering a powerful blend of personalization, cultural expression, and style.
The story of Dezigns by 3 is one of family, resilience, and a dedication to cultural representation in fashion. The brand’s motto, “Traditional Meets Street,” encapsulates its mission to celebrate Southeast Asian heritage through apparel that resonates with modern urban aesthetics. This mother-daughter-son trio founded Dezigns by 3 with a shared goal: to create clothing that honors their heritage while speaking to the diverse, self-expressive spirit of contemporary streetwear.
At Dezigns by 3, each piece in the collection tells a story. Hoodies, jackets, sweatpants, shirts, beanies, and tank tops are crafted not only as fashion items but as expressions of cultural pride and personal identity. Every garment is designed to embody elements of Southeast Asian culture, seamlessly woven into modern streetwear styles that appeal to a wide audience. Dezigns by 3 is known for its emphasis on personalization, giving customers the ability to make each piece their own with added photos, logos, names, or personalized graphics. This customization allows individuals to infuse their unique identity into the brand’s designs, transforming each item into a meaningful, one-of-a-kind piece.
Dezigns by 3 distinguishes itself from other streetwear brands by making cultural storytelling its core focus. While many in the fashion industry draw on global cultures for inspiration, few embrace this connection as authentically as Dezigns by 3, whose founders have lived, understood, and embodied the Southeast Asian traditions they represent. Each piece, stitched with the values of family and perseverance, reflects an authentic dedication to heritage, as well as the brand’s mission to create connections through fashion. By blending vibrant Southeast Asian patterns, symbols, and cultural elements with urban styles, Dezigns by 3 has created a unique aesthetic that honors tradition while staying relevant in the modern world.
This commitment to authenticity and heritage resonates strongly within the diverse themes found in Dezigns by 3’s collection. From motifs inspired by Southeast Asian art to tributes for military personnel, first responders, zodiac signs, faith-based themes, and even anime-inspired designs, Dezigns by 3 has created an inclusive line that offers something for everyone. Their apparel is not only a celebration of cultural roots but also a canvas for passions, humor, and shared values, making Dezigns by 3 a brand that aims to connect deeply with individuals from all walks of life.
The brand also brings a new level of convenience and accessibility to customized streetwear. Each piece is designed with quality and longevity in mind, allowing customers to express themselves in a style that is both personalized and durable. Dezigns by 3 strives to empower its customers by offering a refreshing alternative to mass-produced fashion. By prioritizing creativity, self-expression, and cultural pride, Dezigns by 3 provides customers with apparel that truly reflects their identity, blending individual expression with high-quality craftsmanship.
Community is at the heart of Dezigns by 3’s mission. The Galloway family views their brand as more than a business; it’s a way to build connections through shared experiences and stories. By inviting customers to personalize their clothing, Dezigns by 3 fosters a sense of belonging, offering a unique platform for people to celebrate and share their heritage, passions, and individuality. This commitment to community is integral to the brand, as Dezigns by 3 seeks to create a space where customers feel empowered to showcase their identities and bond over shared values.
The Galloway family’s vision for Dezigns by 3 extends beyond fashion. Looking to the future, they aim to grow their brand while staying true to their roots, with plans to expand their impact through both fashion and community-centered initiatives. By remaining committed to quality, heritage, and individual expression, Dezigns by 3 is set to continue its journey as a unique and influential player in the streetwear industry.
For more information on Dezigns by 3 and their customizable, culture-infused apparel, visit them on TikTok, Instagram, or Facebook.
