By: Patricia Rodriguez
In this exclusive interview, we delve into the journey of Gleb Ryzhkov, the CEO and founder of SWIPE Agency, renowned for its work with esteemed clients such as Punkmetender, Zara, Bentley, Rolls Royce, and more. With a diverse international experience spanning various industries, Gleb brings a unique perspective to the PR field in the US. Join us as he shares insights into the inspiration behind starting SWIPE Agency, its distinctive approach in the competitive landscape, the key services it offers, and its strategy for integrating traditional PR methods with modern online communication techniques.
Q: Can you share the inspiration behind starting the agency and the key goals you hope to achieve with it?
A: The inspiration behind launching SWIPE Agency comes from my deep-rooted passion for communication and PR. From the very beginning of my career, I’ve been driven by the desire for success in the field of communications. Witnessing how we can organically grow and bring happiness to people through our expertise has been amazing. My key goal with SWIPE Agency is simple: excel in our craft, build meaningful connections, and make a positive impact.
Q: In the competitive field of communication and PR, what sets SWIPE apart?
A: In the competitive space of communication and PR, SWIPE Agency distinguishes itself through its genuine client care. Our focus lies not in financial gains but in fostering creativity and meticulous attention to detail. This client-centered approach ensures that every aspect of our work is tailored to their needs, resulting in authentic and impactful strategies. I envision SWIPE Agency making a unique industry impact by consistently delivering exceptional results that exceed expectations and setting new standards for yourself with every campaign.
Photo Courtesy: Gleb Ryzhkov
Q: Could you highlight some of the key services that SWIPE Communication offers to its clients, and what industries or sectors are you particularly focusing on?
A: At SWIPE, our commitment to providing a 360-degree communication approach. We offer a wide range of services designed to address every aspect of our client’s needs. From influencer marketing and telecom communications to meticulously planned events and strategic celebrity collaborations, our offerings cover the full spectrum of modern communication strategies.
While we excel in various sectors, our expertise truly shines in the luxury space, where we have cultivated a deep understanding of the intricacies and nuances that define industries such as automotive, horology, hospitality, beauty, and art. By focusing our efforts on these niche markets, we can deliver tailored solutions that resonate with the audiences and elevate our client’s brands to new heights of success. Our dedication to excellence and our commitment to staying at the forefront of industry trends ensure that SWIPE remains a trusted partner for luxury brands seeking to make an impact in their respective fields.
Q: In the current digital landscape, how does SWIPE approach integrating traditional PR strategies with newer online communication methods?
A: In today’s digital era, it is a must to seamlessly blend traditional PR tactics with modern online communication methods. This involves utilizing traditional tools like press releases alongside digital platforms such as social media, blogs, and influencer channels.
It’s truly the 360-approach – something I’ve always believed in. One doesn’t work without the other. It’s always about collaboration between all areas of communication. By crafting cohesive narratives that include multiple fitting channels, we maximize visibility and engagement with the target audience. Leveraging data and analytics from digital platforms enables us to refine strategies in real-time, ensuring relevance. This integrated approach allows SWIPE to effectively navigate the complexities of today’s PR landscape and deliver the results we need.
Published by: Khy Talara
