By: Natalie Johnson

In the ever-evolving world of the creator economy, it’s easy to get swept up by the flash of TikTok trends, Instagram aesthetics, or YouTube virality. But while the industry races toward the next big thing, one agency has quietly built a seven-figure business by turning its attention to what many had written off as a relic of the past: Facebook.

Musuko Media, founded by Brendan Fitzsimmons, has emerged as a powerhouse in Facebook growth for creators, influencers, and public figures. With a sharp focus on results and a refreshing discipline to stay in its lane, the agency has grown from a single idea into a global content engine—averaging over a billion monthly views across hundreds of client pages. Their story isn’t just one of smart strategy; it’s a case study in how overlooked platforms can become goldmines with the right vision.

The Genesis: From YouTube Hobbyist to Facebook Visionary

Brendan Fitzsimmons’ journey began early. At just 10 years old, he launched his first YouTube channel and was working professionally in the creator space by age 13. As an editor and graphic designer for mainstream gaming creators, he learned the inner workings of audience building and content optimization before most teenagers had even picked a career path.

By his mid-teens, Brendan had grown his own YouTube channel to over 100,000 subscribers. But despite the success, he found himself asking a deeper question: “Is this the lifestyle I want?” Tied to a desk and reliant on a single revenue stream, he began exploring ways to break out of the mold.

That’s when he discovered a new angle—helping creators grow on platforms they hadn’t yet mastered.

Facebook: The Sleeping Giant of Social Media

The inflection point came when Brendan started assisting a friend with TikTok strategy. That friend eventually collaborated with an OnlyFans creator generating significant revenue per month. Spotting a business opportunity, Brendan analyzed her online presence and noticed an unusual gap—she wasn’t on Facebook.

Most creators saw Facebook as outdated. But Brendan saw it as an untapped opportunity, particularly because of its older user demographic, powerful monetization program, and global reach. He messaged 40 creators with a simple pitch: let him help them scale on Facebook. Only one responded.

Musuko Media was born.

Scaling a Quiet Empire

Today, Musuko Media manages hundreds of Facebook Pages for clients across niches—from lifestyle and fitness influencers to educators and entertainers. Their approach is built on a single principle: repurpose, optimize, and amplify.

“We want to be the GO TO team for anything related to Facebook,” says Brendan. “While everyone’s looking at what’s flashy, we’re focused on what works.”

And it does work. With more millions of new followers added to their clients’ pages and over one billion views generated every month, Musuko Media has proven that Facebook is not only alive and well—it’s thriving under the right hands.

Photo Courtesy: Brendan Fitzsimmons

What Makes Musuko Media Different?

The agency’s success isn’t accidental. It stems from a clear understanding of the platform and a willingness to go deep where others go broad. Rather than chasing the latest features on TikTok or experimenting endlessly on YouTube Shorts, Musuko Media has become laser-focused on mastering Facebook’s nuances.

Their services include everything from content repurposing and engagement strategies to optimization tactics like link distribution, auto-messaging, tagging fans, and converting Reels into viral assets. While most creators are still trying to figure out how to convert traffic into revenue on Facebook, Musuko Media has already built the blueprint.

“We’ve built a system that consistently turns overlooked Facebook Pages into monetized, high-traffic assets,” says Brendan. “Staying focused in one lane is what allowed us to scale.”

Overcoming Platform Volatility

Of course, no social platform is without its challenges. Facebook’s algorithm and policy updates can be unpredictable—especially for agencies managing hundreds of creator pages.

To stay ahead, Musuko Media takes a proactive approach. They maintain direct relationships with Meta representatives, closely monitor platform updates, and design diversified strategies to keep content compliant and visible.

“We don’t panic—we pivot,” says Brendan. “Our ability to move fast and problem-solve is what keeps us sharp.”

This adaptability is critical in an industry where overnight changes can make or break engagement metrics. By baking resilience into their workflow, Musuko Media ensures that their clients continue to thrive regardless of the shifts in social media’s ever-changing landscape.

A Young Team with a Big Vision

Part of what makes Musuko Media so unique is the team behind it. The average age of their staff is under 25—a group of hungry, hyper-productive digital natives who understand the creator economy from the inside out.

But youth doesn’t mean chaos. On the contrary, the team operates with surprising clarity and restraint. They don’t try to be everything to everyone. Instead, they’ve chosen a clear niche and execute within it at scale.

“We’re not greedy,” Brendan explains. “We prioritize relationships over quick wins. We’re not trying to chase every platform. We stay in our lane and build long-term leverage.”

From Organic to Paid: The Next Chapter

Musuko Media is currently focused on organic Facebook growth—but that’s just the beginning. The agency is preparing to expand into content creation and paid media, aiming to offer a full-stack solution for creators who want to dominate the platform end-to-end.

The plan includes building an in-house creative team to transform long-form content into Facebook-optimized assets, followed by launching a paid advertising division to fuel even greater reach and conversions.

“My vision is for us to become the backend of Facebook for the next generation of creators,” Brendan says. “Whether it’s monetization, conversions, or engagement, I want us to be the team driving results.”

Why Creators Are Flocking to Facebook—Again

Despite its reputation as a platform for parents and boomers, Facebook still boasts over 3 billion monthly users. More importantly, its monetization tools are maturing rapidly, offering revenue potential that rivals YouTube and outpaces most other platforms.

Many creators simply don’t realize what they’re missing. That’s where Musuko Media comes in.

They not only get clients on the platform—they teach them how to win. From setting up conversion-optimized action buttons to leveraging viral Reels and distributing affiliate links strategically, Musuko Media turns underused pages into profit centers.

The results speak for themselves.

The Underdog Mentality That’s Winning the Game

Brendan’s story isn’t just about platform strategy—it’s about mindset. While the rest of the industry chases noise, Musuko Media is building quietly and effectively behind the scenes.

And that’s their edge.

“I believe Facebook will be a main player in the next 5 years,” Brendan affirms. “We’re not here for the hype—we’re here to build something that lasts.”

In a creator economy driven by speed and spectacle, Musuko Media is proof that sometimes the smartest move is to go where no one else is looking—and stay there long enough to dominate.

For more information, visit: musukomedia.com
Media Contact: brendan@musukomedia.com

Disclaimer: The information in this article is provided for general informational purposes only and does not constitute professional advice. Readers should independently verify any information before acting on it.