By: Casey Harper
When Diamond Recovery Group launched, it began with just 10 employees in a single Florida facility. In less than three years, the organization has grown to over 250 team members across multiple states. For most companies, such rapid scaling would risk diluting culture. Yet Diamond Recovery Group has become a case study in how to scale with heart.
The addiction treatment industry is one of the most complex healthcare spaces to navigate. Turnover is high, burnout is common, and the demand for services continues to outpace available resources. According to SAMHSA, more than 54 million Americans needed treatment for substance use disorder in 2023, but only a fraction received it. Diamond Recovery Group is tackling this challenge head-on with a team that has stayed rooted in compassion, commitment, and care — their guiding “Triple C” values.
“Growing from 10 to 250 in three years is incredible,” said CEO Adam Multz. “But what matters is that our staff’s commitment to the mission hasn’t changed. Every person who joins Diamond knows we’re building something that’s bigger than business — we’re changing lives.”
Staff members undergo specialized hospitality training, ensuring that their approach is not only clinically sound but also centered on dignity and empathy. Nurses, therapists, behavioral health techs, and administrative leaders all play a role in delivering a patient-first experience.
The result has been a rare alignment: clinical excellence delivered in a culture of genuine compassion. “Our growth proves that love and care scale just as effectively as systems and processes,” said Multz.
Expanding With Purpose
Scaling in the behavioral health field is not simply a matter of adding locations or hiring staff — it requires an intentional focus on preserving culture while meeting rising demand. For Diamond Recovery Group, that has meant ensuring that every new facility reflects the same warmth, compassion, and patient-first philosophy as the original Florida center. From the physical design of spaces to the way patients are greeted at intake, consistency has been a hallmark of their expansion.
Diamond leaders emphasize that their growth strategy is not driven by numbers alone. Each new hire undergoes an immersive onboarding process where the “Triple C” values are not just explained but actively lived out. Shadowing experienced staff, engaging in hospitality training, and participating in team-building exercises ensure that every employee feels equipped to carry the mission forward.
Investing in People
One of the biggest challenges in healthcare is employee burnout, and the addiction treatment space is particularly vulnerable. Diamond Recovery Group has tackled this by investing heavily in professional development and staff support. Regular training sessions, leadership pathways, and wellness initiatives ensure that employees feel valued and supported in their roles. The organization also encourages peer-to-peer recognition, creating a culture where wins are celebrated and individuals are reminded of the profound impact their work has on patients and families. By creating an environment where staff members feel heard, supported, and given room to grow, Diamond has built an engaged workforce that chooses to stay.
Impact on Communities
With facilities now spread across multiple states, Diamond Recovery Group has become a critical resource for communities struggling with rising rates of addiction. By combining clinical expertise with hospitality-inspired care, they’ve built a reputation for not only treating addiction but also restoring dignity and hope to those who often feel forgotten. Alumni programs, family weekends, and community outreach efforts further extend the impact beyond the walls of their centers, reinforcing the idea that recovery is a lifelong journey that thrives with community support.
Looking Ahead
As Diamond Recovery Group looks to the future, the focus remains on scaling without compromise. The organization plans to continue expanding nationally, but leadership is committed to ensuring that compassion remains the centerpiece of every decision. By holding true to the “Triple C” values and empowering staff at every level, Diamond Recovery Group is proving that rapid growth and genuine care are not mutually exclusive.
More information on Diamond Recovery Group’s mission can be found at DiamondRecovery.com.
Disclaimer: The content of this article is intended for informational purposes only. Treatment outcomes can vary, and it is important to consult with qualified healthcare professionals to determine the best course of action for addiction recovery. Always seek professional advice when considering treatment options for substance use disorders.
